First of all, all the interviews I've read for this movie has been with the actors in character. Second of all, NASCAR.com is pretty much treating Ricky Bobby like a real driver. He has all the merchandise a real NASCAR driver would have, including such things as watches and die-cast cars. Heck, go up to where it says Drivers & Series. He's not in the Other Drivers section, he's actually in the Nextel Cup Series Drivers section. I don't think I've ever seen marketing like this before.
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